We’re pretty sure you have this burning question on your mind right now:
“ Who and what is Akolkar Waterproofing? And Why have I never heard of them? “
Well let us answer your questions before we start flexing about how we generated 1.56 Million impressions for their Digital Ad campaign!
Akolkar Waterproofing is a subsidiary of Akolkar R & D, a company specialising in research & development of unique, maintenance-based products & services through multiple verticals of housing, real estate & construction.
Akolkar Waterproofing through its proprietary research & development techniques provides its customers with a value proposition like no other company i.e., “ Waterproofing Without Breaking ” and a “ 9 Years Guarantee ” on their services.
These USP’s combined puts Akolkar Waterproofing in a unique position to appeal to the Indian audiences who have lost trust in waterproofing contractors due to their false claims and substandard services. Also most people usually think twice before acquiring any waterproofing services as it requires breaking and demolition of the property and adds a great amount of costs for the same.
Now, unless you reside in Mumbai or nearby cities like Thane, Navi Mumbai, Lonavala, Aamby Valley or Alibaug, it is least likely that that you will recognise or will have heard of this brand.
SAKI Digital was entrusted with running this digital ad campaign by the client, post the successful design & development of their beautiful interactive website www.akolkarwaterproofing.com by SAKI Digital’s web team.
The objective set by the client was clear. Create awareness and generate leads for the brand's peak business season.
BUT…There is always a BUT!
We were limited by the client’s operational reach which was set to Mumbai and nearby cities like Thane, Navi Mumbai, Lonavala, Aamby Valley & Alibaug and also the fact that the target demographic was only limited to consumers aged between 30-55 years of age ( People who are the heads of their house & take big monetary decisions ).
The highly potent & capable performance marketing team, the ultra-creative design team and the super witty copywriting team at SAKI Digital devised a curated digital performance marketing plan, spanning 3 most popular AD networks i.e., Google, Facebook/Instagram & Columbia ADs Network to get the most amount of Reach, Impressions & clicks.
While conducting the pre-campaign research, the performance marketing team at SAKI Digital identified an amazing opportunity for the client. That there was a massive gap in the market that was created by the Covid-19 Pandemic. 1 full year where people had to put all their repair, renovation & maintenance plans on hold. A golden opportunity for the client to reach out to and tap all the customers who wanted reliable & long-term waterproofing solutions.
On the other hand, the design team was busy researching the most popular and attractive design trends to get the potential customer interested in the Ads and get the maximum number of clicks.
While the copywriting team was occupied being sassy, they still managed to add an immense amount of wit to the otherwise boring & highly technical field of waterproofing.
Overall, the cohesive efforts of 3 different teams and their sheer determination & hard work came to fruition when the campaign results came in!
Akolkar Waterproofing’s digital Ad campaign for monsoon 2022, spanning from May through August in Mumbai, Thane, Navi Mumbai, Lonavala, Aamby Valley & Alibaug was an enormous success! Reaching an audience of 3,48,763 and creating 1.56 Million Impressions with an average Cost per click of INR 15.05.
Post the Digital Ad campaign by SAKI Digital, the client saw a sharp rise of 356.1% in enquiries & website visits as compared to the pre campaign data.
Riding on the success of this digital ad campaign, we at SAKI Digital, aim to create a lot more of such highly impactful digital Ad campaigns for Akolkar Waterproofing & all of our current and future clients.
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